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“The training Addition+ provided for our team was extremely useful. In fact, it was the first time programmatic really made sense for me!  I would highly recommend it to marketing and communications teams wishing to broaden their knowledge of digital marketing technologies and techniques.”

HEAD OF MARKETING, NSPCC

“Addition+’s Digital Advertising Masterclass is essential training for any marketing professional looking to navigate the ever-evolving digital marketing landscape.  The session they recently ran for our regional marketing managers proved invaluable.”

VICE PRESIDENT, CORPORATE MARKETING, EMEA,RICOH EUROPE

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Ensure your business is making the most of the latest programmatic advertising techniques

DIGITAL ADVERTISING

MASTERCLASS

COURSE OVERVIEW

Module 1: A Brief History of Digital Advertising

  • Publisher Direct
  • The Network Years
  • The Rise of SSPs and DSPs


Module 2: Applying Programmatic Technology to your Business

  • Data Types: Using Contextual, 1st, 2nd & 3rd Party Data
  • Using your CRM to drive your digital advertising strategy
  • Targeting Methods & Campaign Options
  • Choosing a KPI


Module 3: Best Practices in Digital Advertising

  • Real-life case studies from brands who work in your sector
Learn More

WHY ADDITION+ FOR TRAINING?

Addition+ provides tailored training sessions for marketing teams who want to:

  • Understand the evolution in digital advertising
  • Learn how new advertising technologies and techniques can be deployed
  • Get expert advice tailored to their business sector
  • Access real-life examples of innovative advertising campaigns
Request more information

ABOUT YOUR TRAINER

Peter works with marketing directors from major corporate brands to build online advertising strategies. With vast experience in both advertising technologies and strategic online planning, Peter is excellently placed to give advertisers expert guidance on digital marketing landscape.

Peter Mason

WHY ADDITION+ FOR TRAINING?

Addition+ provides tailored training sessions for marketing teams who want to:

  • Understand the evolution in digital advertising
  • Learn how new advertising technologies and techniques can be deployed
  • Get expert advice tailored to their business sector
  • Access real-life examples of innovative advertising campaigns

COURSE OVERVIEW

Module 1: A Brief History of Digital Advertising

  • Publisher Direct
  • The Network Years
  • The Rise of SSPs and DSPs


Module 2: Applying Programmatic Technology to your Business

  • Data Types: Using Contextual, 1st, 2nd & 3rd Party Data
  • Using your CRM to drive your digital advertising strategy
  • Targeting Methods & Campaign Options
  • Choosing a KPI


Module 3: Best Practices in Digital Advertising

  • Real-life case studies from brands who work in your sector

ABOUT YOUR TRAINER

Ensure your business is making the most of the latest programmatic advertising techniques

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